Engage, Entertain and Excite. Energy galore at 2013 Food Lion Speed Street
May 23, 2013

Having earned the reputation for being the largest and most attended NASCAR Street Festival, Speed Street opened today in Charlotte, NC. In anticipation of the huge crowds of visiting NASCAR fans and local residents who enjoy the festival, Samie Roberts, with Aspire Communications & Marketing, Inc. took a few minutes to respond to questions about the three day event.

Celebrating 19 years of family-friendly fun, Food Lion Speed Street presented by Coca-Cola delivers an unprecedented consumer experience to an estimated 400,000 fans by means of live entertainment, access to NASCAR’s brightest stars, and vendor displays from sponsors such as Food Lion, Coca-Cola and Chevrolet.

The entire community of Charlotte and surrounding area enjoy attending Speed Street. It is a street festival that everyone enjoys and is not only for NASCAR/racing fans.


How many people attend and what is the economic impact of the three day event?

As a precursor to the Coca-Cola 600 held at Charlotte Motor Speedway, and part of the 10 days of racing in May, Food Lion Speed Street will entertain more than 400,000 guests over the course of three days. The festival has been promoted and produced exclusively by JHE Production Group since 1996.

The entertainment has always been a big draw with a variety of music from the best of Old School R&B to head lining artist in Country Music. People in the community reserve the date each year to meet out and enjoy the Thursday night performance that features urban entertainers. The entertainment is always so great and people seem to have so much fun.

*How do you select the performers for the three day line-up?

The event promoter and producer JHE Production Group works each year to secure talent that will appeal to the attendees of the free, three-day event.

*What is special/different about the 2013 entertainment schedule that festival attendees may need to know?

The Coca-Cola stage will be home to all the musical entertainment this year. A more central location which accommodates more attendees, fans will be able to enjoy the same number of shows as they did in 2012. Two R&B, country and rock headliners will take place Thursday, Friday and Saturday nights, respectively. The full schedule includes:


Coca-Cola Stage

Thursday, May 23

Pradigy GT at 6 p.m.

Sol Fusion at 7:30 p.m.

Coca-Cola Presents: Jon B at 8:45 p.m.

Coca-Cola Presents: SWV at 9:45 p.m.

Friday, May 24

“Race to Stardom” Country Winner: Landon Parker Band at 6 p.m.

Chevrolet Presents: Randy Houser at 7:45 p.m.

Chevrolet Presents: Jamey Johnson at 9:30 p.m.

Saturday, May 25

Hair Nation at 4 p.m.

“Race to Stardom” Rock Winner: Blu Avenue at 5:30 p.m.

Coca-Cola Presents: Chelsea Bain at 6:30 p.m.

Coca-Cola Presents: Sister Hazel at 8:15 p.m.

Coca-Cola Presents: Survivor at 9:45 p.m.

In addition to nationally-renowned musical stars, two local bands, Landon Parker Band and Blu Avenue, earned a spot on the Coca-Cola stage through the Food Lion Speed Street presented by Coca-Cola’s “Race to Stardom” competition.

Speed Street is pure excitement and energy with many moving parts. A family could easily spend several hours walking the downtown streets of Charlotte playing free games, collecting promotional items and tasting assorted samples from various sponsors.

*What are a few special elements of SS that a new festival attendee should not miss? Are there any NEW booths or appearances that are of special mention?

Food Lion Kids’ Zone

Throughout the weekend, families will have the opportunity to enjoy activities for all ages, interact with family-friendly sponsors and be able to visit the local cultural museums on the Food Lion Kids’ Zone block, including the Mint Museum and Bechtler Museum of Modern Art.

Within the Food Lion Kids’ Zone, there will be supplying an array of kid-friendly fun including bounce houses, a rock climbing wall, a pitching booth provided by the Kannapolis Intimidators, and face painters, Tony the Tiger and Keebler the Elf courtesy of Kellogg’s. The Carolina Panthers cheerleaders and Sir Purr will be on-hand to take photos with the kids and Ricky Stenhouse Jr. will stop by for an autograph session. A scavenger hunt within the Food Lion Kids’ Zone will give kids another opportunity for prizes.

Food Lion Interactive Area

Meet some of your favorite drivers and interact with the best Food Lion has to offer in the Food Lion interactive area, located on Tryon Street at Fourth Street. Throughout the three days, attendees will have the chance to win prizes by playing a variety of games based on “The Price is Right,” “Family Feud” and “Supermarket Sweep.” Food Lion will also host racing celebrities including Richard Petty, Dale Inman and Aric Almirola. Almirola will host a question-and-answer session with Petty and Inman Friday, May 24 at 1:15 p.m.

Test Drive A Chevy

Food Lion Speed Street presented by Coca-Cola is proud to be home to the annual Chevy Ride-and-Drive program. A partner since 1995, Carolina Chevy Dealers offer fans the opportunity to test drive several of the newest models including the 2014 Silverado and Impala. In addition, attendees will have the chance to interact with Team Chevy racing displays and test drive other current models including the 2013 Cruze, Volt, Traverse, Equinox, Spark and Camaro. Test drives will be given on Brevard Street next to the NASCAR Hall of Fame.

North Carolina Cash

A little known fact: one in eight people have unclaimed money. North Carolina Cash will be promoting its missing money program for the second time at Food Lion Speed Street presented by Coca-Cola. In 2012, a total of $47,646.08 was returned to its rightful owner during the three day festival. Stop by for a chance to collect your unclaimed money.

NASCAR Hall of Fame

NASCAR Hall of Fame is “where the race lives on.” Throughout Food Lion Speed Street presented by Coca-Cola, the 150,000-square-foot destination will be open from 10 a.m. to 6 p.m. and is a must-see for all attendees. The interactive, entertainment attraction tells the story of NASCAR’s history while honoring the sport’s memorable moments. The high-tech venue, designed to educate and entertain race fans and non-fans alike includes artifacts, hands-on exhibits, a 278-person state-of-the-art theater, a Hall of Honor and more.

Food on the Run

The hottest trend in the cooking industry, food trucks, will make a debut at the 19th annual festival. Wingazza, The Herban Legend, Gourmet Goombahs and Queen City BBQ will serve a variety of cuisines throughout the three day festival including wings and pizza, American street food, Italian-American specialties and BBQ. Visit Tryon Street and Martin Luther King Jr. Blvd for a taste of the cult-favorite Charlotte food trucks.

Recent national incidents have raised concern where there are large groups such as SS and the increased need to monitor the crowds and approach safety more proactively.

*How has safety been addressed over the three days of SS?

Food Lion Speed Street presented by Coca-Cola has been taking place for almost 19 years and has provided locals, race fans and families a safe and fun festival environment in the heart of Charlotte.

The city, the festival’s organizing committee, the Charlotte Mecklenburg Police Department and all supporting agencies have worked closely, as in years past, to ensure Food Lion Speed Street presented by Coca-Cola is safe. Festival organizers, CMPD and the city have been meeting over the past few months to plan for the 19th annual event.

Going into this year’s Food Lion Speed Street presented by Coca-Cola, the CMPD is more prepared than ever to maintain a safe and fun event for festival goers. The CMPD is a well-trained, well-managed organization. With each large-scale event, their experience and tools for managing large crowds improves. Festival organizers have the utmost faith and confidence and have now for 19 years in CMPD’s ability to protect attendees.

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