Case Studies


Cell Phones For Soldiers

Cell Phones For Soldiers and AT&T teamed up in 2014 to execute a multi-city effort to aid three veterans organizations. Invaluable manpower was provided to each facility by AT&T employees. Each organization also received relevant donations of communication tools that is assisting veterans in connecting with family members and potential employers, accessing medical records and is utilized bedside for spinal cord injury patients. ASPIRE was responsible for concept creation, program details, execution as well as media coverage with support from AT&T.


600 Festival Association

The 600 Festival Association enlisted ASPIRE in 2010 to develop and execute a comprehensive communications and marketing program. In 2014, the organization challenged ASPIRE with four events to promote, entertaining an estimated 400,565 guests.


The NASCAR Foundation

In support of The NASCAR Foundation’s new campaign launch, NASCAR Unites, ASPIRE was responsible for generating media coverage that would ultimately raise funds and volunteer hours for the cause. The campaign’s media relations strategy and execution earned it the 2012 PR News CSR Award for media relations.


ServiceMaster Clean Racing

In 2011, ServiceMaster Clean enlisted ASPIRE to drive media exposure for its sponsorship program with International Speedway Corporation, Speedway Motorsports Inc. and Dover International Raceway. ASPIRE also was responsible for the promotion of the ServiceMaster 200 at Phoenix International Raceway which earned the global network of franchises more than $626,000 in publicity value.


ServiceMaster Recovery Management  and Restore 

ASPIRE was responsible for media relations that built awareness and credibility in the commercial marketplace. In April 2013, ASPIRE was integral in the launch of ServiceMaster Clean’s new residential cleaning brand, ServiceMaster Restore.

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