Services

With more than 40 years of combined experience, ASPIRE’s customized and personal approach to its clients result in pleasing outcomes. The team employs diverse experience from a variety of industries including sports, consumer product goods, medicine, fashion and beauty, financial, corporate, business to business, philanthropic, corporate social responsibility, telecommunications and more.

We specialize in:

Public Relations Services
Marketing Communications
Digital Communications and Social Media
Corporate Social Responsibility

ASPIRE offers fully customizable services which include but are not limited to the following solutions and functions.

Public Relations Services
  • Strategy Development and Execution
  • Internal and External Communication
  • Event Communication
  • Crisis Communication
  • Monitoring and Measurement
 
Function Description of Function
Strategy Development To devise a long-term effective strategy, ASPIRE works closely with the client to identify objectives, measurement of success and critical components of that strategy. Once determined, ASPIRE convenes its team with various disciplines to weigh in and collaborate on strategy development. The end result is to create a roadmap to success.
Media Relations Media relations focuses on the approach, timing, process and execution to utilize the media to help tell your story, promote an event or minimize a crisis. Media outreach, an effective message and supporting materials go hand-in-hand to provide a successful outcome. Tasks include news conference planning and execution, media research, media list creation, pitch development and outreach, interview preparation and scheduling, and more.
Message and Brand Development A strong message that supports the brand and its vision is essential to any communications plan. ASPIRE can tackle strategic messaging for various cross-functional platforms.
Media Materials Media material creation includes the development, copy writing, production and distribution of press releases, press kits, media alerts, background information, speeches, presentations, infographic content and more. ASPIRE also has partners with demonstrated talent at graphic design and video production. The latter can be significant enhancements to any PR campaign.
Program Management Program management is responsible for ensuring the strategic plan is executed as outlined, adjusted when situations arise and engaging various cross-functional expertises to please the client. Program management also leads reporting functions including executive summaries, media reporting, time allocation and usage and more.
Media Training ASPIRE is equipped to prepare and coach clients to ensure they are comfortable and fully-equipped for interviews.
Media Monitoring ASPIRE utilizes Cision and Metro Monitor to monitor print, online, television and radio coverage. The team monitors coverage daily and compiles media reports based on the client’s wishes.
Copy Writing With decades of experience, ASPIRE’s senior writer and members of the team are equipped to write compelling, relevant and/or media-driven content on deadline. Skilled at tailoring the writing style to the desired audience, communications also can include op-eds, bylined articles, speeches, presentations, blogs, web copy and more.
Newsroom ASPIRE is adept at outlining a recommended newsroom style, drafting appropriate content and managing the update process.

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Marketing Communications Services
  • Strategy Development and Execution
  • Product Launch Planning and Execution
  • Sponsorship Communications
  • Marketing Material Creation
  • Monitoring and Measurement
 
Function Description of Function
Strategy Development To devise a long-term marketing communications strategy, ASPIRE works closely with the client to understand the objectives, measurement of success and key functions of that strategy. Once determined, ASPIRE outlines a recommended roadmap with suggestions on channel usage, timing, message direction and more.
Media Relations Media relations focuses on the approach, timing, process and execution to utilize the media to help tell your story, promote a sponsored event and more. Media outreach, message development and supporting materials go hand in hand to provide a successful outcome. Tasks include collaboration with sponsorship partners, news conference planning and execution, media research, media list creation, pitch development and outreach, interview preparation and scheduling, and more. In addition, ASPIRE can assist with executive scheduling, management and more as it relates to sponsorship execution.
Message and Brand Development A strong message that supports the brand and its vision is essential to any communications plan. ASPIRE can tackle strategic messaging for various cross-functional platforms.
Competitor Analysis A competitor analysis provides helpful insight into the client’s key competitors, communication channels, what the competitors excel at and improvement needed, and then apply that knowledge to strengthen the client’s strategy.
Marketing Materials Marketing material creation entails ideation for the needed materials, copy writing, proofreading and production for annual reports, newsletters, programs, education catalogs, letters, mailings and more. ASPIRE also has key partners with demonstrated talent at graphic design.
Program Management The program manager is responsible for ensuring the strategic plan is executed as outlined, adjusting when situations arise and engaging the team's expertise to please the client. Program management also leads reporting functions including executive summaries media reporting, time allocation and usage and more.
Measurement Based on the outlined project, ASPIRE will identify various ways to measure the effectiveness of the program and measure outcomes such as Google Analytics, consumer surveys, etc.
Copy Writing With decades of experience, ASPIRE’s senior writer and members of the team are equipped to write compelling, relevant content on deadline. We are skilled at tailoring the writing style to the desired audience.

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Digital Communications & Social Media
  • Strategy Development and Execution
  • Content Creation
  • Influencer and blogger engagement
  • Monitoring and Measurement
 
Function Description of Function
Strategy Development To devise a long-term digital communications strategy, ASPIRE works closely with the client to understand the objectives, measurement of success and key functions of that strategy. Once determined, ASPIRE outlines a recommended roadmap with suggestions on channel usage, timing, message direction and more.
Content Creation Program and content development include ideation, message determination, voice/tone, calendar creation and management, copy writing, email marketing, content for websites, blogs and more.
Message and Brand Development A strong message that supports the brand and its vision is essential to any communications plan. ASPIRE can tackle strategic messaging for various cross-functional platforms.
Reputation Management Reputation management is a critical communications tool for digital communications and social media. Protecting the business’ reputation particularly through online forums requires monitoring, a calculated response and proposing new content to minimize negative comments in search results. A few tactics for reputation management would include responding to customer complaints or concerns in a timely manner, asking websites to alter or take down incorrect information, and gaining online consumer feedback to alter the company approach or product development.
Influencer and Blogger Engagement Based on identified goals, ASPIRE can assist in determining key influencers and bloggers to engage and identify a plan for successfully reaching those constituents.
Competitor Analysis A competitor analysis provides helpful insight into the client’s key competitors, communication channels, what the competitors excel at and improvement needed, and then applying that information to strengthen the strategy.
Program Management The program manager is responsible for ensuring the strategic plan is executed as outlined, adjusting when situations arise and engaging various team members’ expertise to please the client. Program management also leads reporting functions including executive summaries media reporting, time allocation and usage and more.
Measurement ASPIRE will identify ways to measure the effectiveness of the program and measure outcomes with tools like Google Analytics, consumer surveys, etc. For social media, ASPIRE has utilized Cision in partnership with Radian 6 to track and monitor social activity.
Copy Writing With decades of experience, ASPIRE’s senior writer and members of the team are equipped to write compelling, relevant content on deadline. We are skilled at tailoring the writing style to the desired audience.

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Corporate Social Responsibility
  • Strategy Development and Execution
  • Signature Program Creation and Execution
  • Monitoring and Measurement
 
Function Description of Function
Strategy Development To devise a CSR strategy, ASPIRE works closely with the client to understand the objectives, measurement of success and causes near and dear to the heart of leadership and its employees. Once determined, ASPIRE outlines a recommended roadmap with suggestions on cause marketing, nonprofit partnerships, timing and more.
Influencer and Stakeholder Engagement Based on identified goals, ASPIRE can assist in determining key influencers and stakeholders, both internal and external, to engage for program success.
Message Development A strong message that supports the brand and its CSR vision is essential to any communications plan. ASPIRE can tackle strategic messaging that corresponds to various cross-functional platforms.
Nonprofit Partnerships ASPIRE has extensive experience with cultivating mutually-beneficial nonprofit partnerships.
Employee Engagement Employee engagement is a critical aspect of the program. ASPIRE can present employee engagement tactics, background information, incentives and more.
CSR Communications SPIRE is capable of communicating the good news of any CSR campaign through media relations, digital communications, marketing communications and more.
Cause Marketing Cause marketing tactics can include in-store activation, advertising integration, customer involvement and more. Marketing materials, message development, social media program creation, product alignment, online auctions, web presence and more are integral discussions to a cause marketing effort.
Program Management The program manager is responsible for ensuring the strategic plan is executed as outlined, adjusting when situations arise and engaging the appropriate experts to please the client. Program management also leads reporting functions including executive summaries, media reporting, time allocation and usage and more.
Measurement Based on the outlined project, ASPIRE will identify various ways to measure the effectiveness of the program and measure outcomes.

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